European Search Engine Marketing Alliance

Search Engine Strategies first time in Hamburg on 23rd & 24th June 2008

Georg Maier, Business Development Manager at metapeople will contribute

learn more about SES in Hamburg

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Search Engine Strategies will be held in Paris between 15 and 16 January 2008 in Grand Hotel Intercontinental.

There will be no exhibition hall and booths this year, SES Paris has decided on a more modest event and also more affordable in terms of price: 595 € instead of 995 € to attend the 2-day conference about Search Marketing : Search Engine Optimization, Search Engine Advertising, Universal Search, and more. The program SES Paris 2008 is online.

We hope this will allow Search Engine Strategies to reconquer the french market, after the first 2 editions in France, far from being what SES is around the word in the field of Search Marketing.

Because we really need an event like SES in France, 2 day conference solely dedicated to Search Marketing, in order to have enought time to get to the issue of Search Marketing, share views with the profession and meet.

PS: For this edition, Loic Le Meur will open SES Paris during the welcome speech.

All aspects of doing business online will be covered in Stockholm at Internet Marketing Conference (IMC) on November 29–30, 2007: strategy, content generation, viral marketing, search engine marketing, search engine optimization, e-mail marketing, mobile marketing, affiliate marketing, social media, on-site behavioral targeting, testing, competitive intelligence, predictive analytics, integration of web data and offline data, and much more.

The target audience for the conference includes marketing managers, sales managers, web analysts, and all other occupations that see Internet as key to business success. The motto of the conference is that it’s by experts, for experts, and for those who’d like to become experts.

Thanks to Lars Johansson - International E-business Experts Get Together in Stockholm

Amazing and confirmed by many different sources in France: Google updates now its index in real time and is able to recalculate the entire ranking within 14 minutes!

More than semantics announced like the next emblematic subject of Web 3.0, I am convinced that management in time real on Internet will occupy us (emarketeurs) in the year to come, so much there is still to do in this field.

Applied to Search Engine Marketing and Search Engine Optimization the repercussions will be important and in fact a lot of new challenges will have to be raised in the next future.

To understand this strong strategic orientation of the search engine leader in the world, it is necessary to return in September 2001, when Google realizes that these organic results about Twin Towers, present only tourist articles, photographs, and old Web pages, while not being able to the search engine to answer a search made by several million people at the same time, everywhere in the world on one of the biggest catastrophe of our modern time. Google News was born from this report and this failure of Google.

It is finally not so astonishing that Google seeks to improve the relevance of its results to stay closer to the news even on its global index.

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After the great success of last year, the SES Italian edition comes back to Milan! An exciting 2 days conference focusing the main aspects of Search Engine Marketing.

A wide and formative panel of sessions created for beginners and for experts both. Two days to be face-to-face with the main experts of SEM and SEO that will show you how to make your SEM campaigns working better. The occasion to update your skills by confronting them with the main agency of the industry. Ad Maiora' CEO, Mr Mauro Lupi, Co.Organizer of the event will be present moderating and speaking to several sessions, and Ad Maiora team will be pleasant to welcome all the attendees to their stand.

The Search Engine Strategies Conference and Expo series continues its explosive worldwide growth and will be in Munich this March. Search Engine Strategies Munich is a 2 day, multi-track conference that specifically addresses search engine advertising (SEM/SEO).

This event features presentations and panel discussions from industry experts including representatives from the search engines themselves; interactive and in-depth sessions & workshops; and an exclusive look at the latest search trends & developments. Registration Information.

Search Engine Strategies is the premier conference series that keeps you informed about search engine marketing and optimization issues. These events teach you the ins-and-outs of search engine marketing from top experts in the field, along with information from the search engines themselves. Once again all U.K. attendance records were broken as industry professionals packed the session rooms and hung onto every word looking for ways to improve their business. The expo hall was jammed from wire-to-wire.

The next Search Engine Strategies London will be at 13th – 15th of February. SES alumni need to attend as well because this industry keeps reinventing itself at an amazing pace there will be so many developments to keep up with.

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The latest results of the UK's industry tracking study, carried out by IAB UK with their partners PricewaterhouseCoopers (PwC) and the World Advertising Research Centre (WARC), have revealed that in just six months online advertising expenditure has reached over €1.3 billion in the UK. In a depressed advertising market the internet continues to grow with 40.3% like-for-like annual growth for the first half of 2006. This takes the sector to a half year high of €1.34 billion (£917.2 million) - compared to €920.5 million (£630.5 million) a year ago - and a market share of 10.5%.

Online set to overtake national press by end of this year. Once again the internet is the fastest-growing advertising medium in the UK, commanding a market share of 10.5% for January to June 2006, up from 7.3% for the same period in 2005. This takes online advertising to within one percentage point of national press, which recorded an 11.4% share for the first half of 2006.

By comparison the internet is now double the size of outdoor (5.1%), double the size of consumer magazines (4.6%) and three times the size of radio advertising (3.4%). Online is also now half the size of the TV advertising market, which recorded a 22.7% market share following a decline of 1.3%.

TV, press, radio, and direct mail have all experienced declining revenues in the past six months (Based on figures from the Advertising Association). Online has buoyed the advertising market by contributing an additional £284 million to total UK advertising revenues, and looks set to overtake spending on national press advertising before the end of 2006.

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The Search Engine Strategies Conferences and Expos come back for the second time in Paris next November 28 - 29, 2006, Cnit Paris La Defense.

Event Overview:

• Organized by world-renowned search authority Chris Sherman and French search expert Olivier Andrieu.
• Delivers real-time actionable information you need to grow your business through search engine marketing.
• Teaches the ins-and-outs of search engine marketing from top search experts and the search engines themselves.
• Provides a unique setting to network with fellow marketers and search engine industry professionals and discuss the trends in search engine marketing.
• Grants access to the world's most comprehensive gathering of search engine marketing & optimization-related solutions providers and potential partners & affiliates.

David Degrelle from 1ère Position Search Marketing Company will be speaker at Search Engine Strategies Paris 2006 at this 2 conferences :

- November 28, 2006 - 10:15am–11:45am - Introduction To Search Engine Marketing

- November 29, 2006 - 1:15pm–2:30pm - Link Strategies 2006

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The third edition of the international trade-fair and conference "Online Marketing España " will take place on February 7th and 8th in 2007.

After two editions in Palma de Mallorca, OME reached limitations to its expansion and will move to Madrid, to enable a continued positive development of the event. OME will continue to take place in Spring every year.

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OMD 2006 for Online Marketing Dusseldorf is the main exhibition where the world of Search Marketing meets in Germany. It was last September 20 and 21, 2006 and this new edition of OMD 2006 was impressive and show the maturity of the online marketing market and solutions !

Invited by metapeople - SEO-SEM Agency, I brought back some pictures of Google, Yahoo!, AOL, MSN booth stand and a short video of the OMD 2006 exhibition.

Thanks a lot to all the metapeople Suchmaschinenmarketing & Suchmaschinenoptimierung Team for the great welcome and moment spend in Germany .

ad:tech London: The UK digital marketing show. Search Engine Marketing Europe.

Dedicated exclusively to Interactive Advertising and Marketing Technologies such as Internet Marketing, Search Engine Marketing, Email Marketing, Mobile Marketing and E-Commerce, ad:tech London is the only event in the UK that gives its visitors from blue-chip companies and SMEs the opportunity to investigate a complete range of end-to-end interactive advertising and marketing solutions.

Now in its second year, ad:tech London 2006 is firmly established as the industry's must attend interactive marketing show.

The show is designed to bring companies operating in the "digital advertising and marketing space" together with European decision-makers who understand the value of investing in interactive marketing.

• Free exhibition: 120+ exhibitors - 40+ seminars • Conference: 100+ speakers - 40+ sessions •

More info at : www.ad-techlondon.co.uk

Originally IMC 2006 was scheduled to be a three day show - that has changed. It's now going to be a one day event. Why? Well - long story - but to cut it short - this is the best format for IMC 2006.

The day starts at 8.30 am with a 30 minute brief by myself about the status of Internet Marketing in general and in the Scandinavian region in particular.

Each hour will then consist of in general 30-40 minutes of presentation from 3-4 speakers plus 20-30 minutes of interaction with the audience and the moderator. Morning program from 9 - 12 will be about effective handling of visitors to your site. Afternoon program from 13.30 to 16.30 will be about creative ways of getting more traffic.

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18th and 19th May 2006 in Barcelona ( Spain)