Search Engine Marketing survey France 2005
by 1ère Position, Thursday 2 March 2006, 14:14 :: Search Marketing France :: #2 :: rss
In 2005, French people have finally left out their 'Minitel' fantasy, a similar service to Internet that has been launched by French researchers years before Internet …. an invention raising obvious National French pride. French web user's population curve is now looking more and more like its age pyramid. In 2004, the French Market has unregistered an 70% increase in fast connection equipment, third most important growth in Europe behind Italy and UK.
In less than five years, fast Internet connection has taken over the whole country with more than 10,5 millions users already and is skyrocketing French web users as one of the longer connected country in the world according to monthly time spend online. Google is the number 1 search engine use with more than 85% of search query in France.
Demography
In 2004 France counted 63 millions of French inhabitants3, 1/3 of it connected every month reaching millions 24,58 in February 20054. Internet use had a 20% raise in 20035, and a 9% raise in 2004. Nowadays Internet population is growing less rapidly mainly because the market is reaching maturity and embracing French population curves. Across Europe, the last survey of Nielsen Net Ratings and Mediametrie counted 100millions web users6.
Internet still remains part of the young generation codes and habits with 4/5 of French Internet population aged less than 49 (and only weighting 60% in the overall French population). However age groups are shifting from a really young internet population base (people less than 25 where until 2003 weighting more than 30% in the overall Internet population) to much more mature age groups.
In France, 42% of the current population is aged 50 or more. This age group is only now realizing how much Internet can help them and is catching up quickly by starting to use this medium in day to day life. This demographic particularity will have in France a lot of economical and political consequences that will for sure influence Internet use and service base for the next decade.
Nowadays France is reaching the same Internet use level as United Kingdom and Sweden, two of the most active online European countries. Looking down to Internet democratization represented in Figure 2, French Internet population is classified ahead Spain ( 45% female connected) , Swiss ( 44% female connected), Germany ( 41%) or Italy ( 40%).
However, there is still a way to go until the whole Internet population matches the real population age pyramid as it does already in the USA. Looking down to pyramid age groups of online use around Europe, France remains with Spain one of the youngest Internet population. However across Europe we notice roughly same online demographic evolution patterns.
Use
Currently in France a real shift of online activities is arising. Whereas historically Internet was a information medium, nowadays it is becoming a full interactive media helping people to communicate, listen, meet , play ,buy and exchange many types of data. According to the latest Ipsos profiling survey8 in January 2005 the most common activities of the online French population is information search, banking services and emailing used by ¾ of web users. Messenger services is increasing reaching 35% of Internet use end 2004 with software such as Skype that count currently more than 505 000 users. In the mean time, a craze for online community and networking facilities such as chats, forums and blogs are taking over the online population.
Download Search Engine Marketing survey France 2005 by 1ère Position Agency, regarding French online patterns and evolutions.
Comments
No comment.
Add a comment
Comments are closed.