European Search Engine Marketing Alliance

Search Engine Strategies first time in Hamburg on 23rd & 24th June 2008

Georg Maier, Business Development Manager at metapeople will contribute

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The latest results of the UK's industry tracking study, carried out by IAB UK with their partners PricewaterhouseCoopers (PwC) and the World Advertising Research Centre (WARC), have revealed that in just six months online advertising expenditure has reached over €1.3 billion in the UK. In a depressed advertising market the internet continues to grow with 40.3% like-for-like annual growth for the first half of 2006. This takes the sector to a half year high of €1.34 billion (£917.2 million) - compared to €920.5 million (£630.5 million) a year ago - and a market share of 10.5%.

Online set to overtake national press by end of this year. Once again the internet is the fastest-growing advertising medium in the UK, commanding a market share of 10.5% for January to June 2006, up from 7.3% for the same period in 2005. This takes online advertising to within one percentage point of national press, which recorded an 11.4% share for the first half of 2006.

By comparison the internet is now double the size of outdoor (5.1%), double the size of consumer magazines (4.6%) and three times the size of radio advertising (3.4%). Online is also now half the size of the TV advertising market, which recorded a 22.7% market share following a decline of 1.3%.

TV, press, radio, and direct mail have all experienced declining revenues in the past six months (Based on figures from the Advertising Association). Online has buoyed the advertising market by contributing an additional £284 million to total UK advertising revenues, and looks set to overtake spending on national press advertising before the end of 2006.

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Latest EIAA (European Interative Advertising Association) Pan-European survey pointing out exactly how much time women spend surfing the internet and how women allocate their time across all media /Internet.
Download now: 2006-europe-women-onlineshopping-eiaa.pdf
Download now: 2006-digitalwomen-10hunts-to-advertise-eiaa.pdf

This presentation profiles the E-commerce findings from the Mediascope Europe Study 2005. It shows online expenditure figures, the number of people who bought online on the most popular online purchases across Europe in 2005.The second report highlight web users patterns in 2005.
Download now: 2005-europe-ecommerce-eiaa.pdf