European Search & Social Marketing Alliance

Amazing and confirmed by many different sources in France: Google updates now its index in real time and is able to recalculate the entire ranking within 14 minutes!

More than semantics announced like the next emblematic subject of Web 3.0, I am convinced that management in time real on Internet will occupy us (emarketeurs) in the year to come, so much there is still to do in this field.

Applied to Search Engine Marketing and Search Engine Optimization the repercussions will be important and in fact a lot of new challenges will have to be raised in the next future.

To understand this strong strategic orientation of the search engine leader in the world, it is necessary to return in September 2001, when Google realizes that these organic results about Twin Towers, present only tourist articles, photographs, and old Web pages, while not being able to the search engine to answer a search made by several million people at the same time, everywhere in the world on one of the biggest catastrophe of our modern time. Google News was born from this report and this failure of Google.

It is finally not so astonishing that Google seeks to improve the relevance of its results to stay closer to the news even on its global index.

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In 2005, French people have finally left out their 'Minitel' fantasy, a similar service to Internet that has been launched by French researchers years before Internet …. an invention raising obvious National French pride. French web user's population curve is now looking more and more like its age pyramid. In 2004, the French Market has unregistered an 70% increase in fast connection equipment, third most important growth in Europe behind Italy and UK.

In less than five years, fast Internet connection has taken over the whole country with more than 10,5 millions users already and is skyrocketing French web users as one of the longer connected country in the world according to monthly time spend online. Google is the number 1 search engine use with more than 85% of search query in France.

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